QRBuilder

Track Your QR Codes with UTM Parameters — Simple Guide

Last updated: · 5 min read

Add UTM parameters to your link before generating a QR to see scans inside Google Analytics. Example:

https://yourpage.com/?utm_source=poster&utm_medium=qr&utm_campaign=winter_sale

Steps

  1. Build the URL with UTM tags (source, medium, campaign, content).
  2. Open QRBuilder → paste the full URL into URL / Link.
  3. Download as PNG/SVG and print.
  4. In GA4 → Reports → Traffic acquisition, filter by your UTM campaign.

Tips: keep links short; avoid adding UTM to internal links you won’t track; use consistent naming (e.g., qr for medium).

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